A COMMUNITY FOR LUXURY HOME FURNITURE, SUSTAINABLE HOME TEXTILES, AND DISTINCTIVE HOME DECOR TO CREATE A ONE-OF-A-KIND HOME
A COMMUNITY
ETÜGENE is more than a platform—it is a vibrant community united by a shared passion for high-quality home goods. We offer a meticulously curated selection of luxury furniture, eco-friendly textiles, and distinctive, trend-setting home decoration masterpieces designed to make your home a reflection of your unique identity: minimalist, contemporary, classic, or colorful. You are unique—let your home be the same.
VISIONARY DESIGNERS
Our mission is to bring masterpieces from visionary designers redefining luxury into your home. These exceptional creations blend imagination and unparalleled craftsmanship. Every piece is a fusion of purpose and passion, transforming raw materials into timeless works of art. Wherever possible, designers embrace sustainability through eco-friendly materials, on-demand production, and ethical practices.
YOUR WELL-BEING
Our mission is also to make you feel extraordinary with pieces that reflect your uniqueness and nurture your well-being. Thoughtfully designed to enrich your life, each item brings harmony to your home. Connect with beauty, nature, and artistry, connect with ETÜGENE.
Experience a lifestyle where luxury meets integrity, creating a refined haven that elevates your comfort and nurtures your soul.
THE FOUNDATION OF ETÜGENE
A STORY OF HEART & FAMILY
ETÜGENE is more than a platform—it’s a story of heart and family. Etügene was founded by three visionary women entrepreneurs bringing diverse influences from vibrant cities like Paris, Zurich, Denizli and sharing belief that luxury home goods can nurture both our body and mind. Our mission is to offer disruptive products that stand out, presenting artists with unique stories to tell.
The inspiration for ETÜGENE began with two sisters’ heartfelt conversation about the Turkish craftsmanship from their father’s hometown of Denizli, renowned for its authentic, organic cotton textiles and rich heritage of artistry.
Since that pivotal moment, their mission has been clear: creating a community where exceptional craftsmanship meets commitment and purpose; where elegance and well-being come together in perfect harmony.
ETÜGENE: THE MEANING
Etügen, or “Etügen Eke,” is a revered figure in Turko-Mongol mythology, celebrated as the “Mother Earth”. She embodies the essence of nature, fertility, and nurturing, serving as the life-giver responsible for the flourishing of plants, animals, and humanity.
As a timeless symbol of life and sustenance, Etügen Eke continues to inspire a deep appreciation for nurturing both the earth and our relationships. For the founders of ETÜGENE, it was only fitting to embrace Etügen Eke as an inspiration in crafting a community that embodies the ideals of luxury, exquisite craftsmanship, sustainable living and harmonious well-being.
BRING HARMONY TO YOUR HOME WITH UNPARALLELED MASTERPIECES
DISCOVER EXQUISITE BRANDS & VISIONARY DESIGNERS
